HONG KONG (December 9, 2020) Give your new year’s resolutions an extra boost with RUN INTO 2021, Hong Kong’s first-ever NYE virtual run. Taking place from December 31, 2020 (Thursday) to January 15, 2021 (Friday), the virtual run is jointly organised by FEED HK and Project-108, with full support from livi bank.


2020 has been a challenging year for many, but also opens up opportunities for innovation, creativity and new beginnings. Under the theme of “A New New Start”, RUN INTO 2021 offers a refreshing perspective to the local running scene. A racing event that sees no limitations in location or time, bringing together enthusiasts eager to commence the new year with a vibrant spirit. For good measure, a portion of the proceeds will go to the Early Psychosis Foundation , in support of its high-quality early psychosis intervention services, professional trainings, and public awareness programmes.


More Than Just a Run:

An Activation of Wellness and Fun

The event will start with a virtual countdown party on Project-108’s Youtube channel. A series of entertaining and informative programmes will be featured on New Year’s Eve to welcome all to 2021.


To cater for the myriad of lifestyles in the city, the run itself is designed to be flexible and friendly. Participants can take part in the 3KM Fun Run, 5KM Power Run or 10KM Achiever Run at anytime, anywhere of their preference by simply tracking their run with any mobile application with a pedometer function. They can then submit a screen-cap of their run record with participation date, time and distance and a running photo to result@run-into.com to finish the race. A personalised e-certificate will be presented upon completion.


Participants of RUN INTO 2021 will also receive a runner’s pack valued at HK$800, which comes with a limited-edition RUN INTO 2021 souvenir T-shirt, an exclusive finisher medal, three MaskOn masks and discount vouchers from supporting brands such as Casetify and Lane-eight.


“Everyone can start their new year without the limits of time and location. RUN INTO 2021 encourages every one of us to take up new roles and new tasks to challenge oneself, to ring in 2021 anytime and anywhere with sweat and determination.” said Kim Yuen, founder of FEED HK and Project-108.


Michelle Chan, Director, Marketing, Business Development & Innovation of livi bank, said, “We’re pleased to be supporting RUN INTO 2021. We hope that every participant of the run will have a fresh start of the year, just as livi provides a refreshing banking experience that complements our customers’ everyday lives”


Other sponsors of RUN INTO 2021 include Casetify, KKBOX, Lane-eight, MaskOn and more.


RUN INTO 2021 event details

Event Date: December 31, 2020 (00:00:00, HKT) to
January 15, 2021 (23:59:59 HKT)
Enrollment: From now to January 14, 2021 (23:59:59 HKT)

(To receive the runner’s pack on or before December 31, 2020, please enroll on or before December 24, 2020)

Categories: ·       3KM Fun Run

·       5KM Power Run

·       10KM Achiever Run

(Participants can choose to complete the chosen race distance all at once or across multiple sessions)

Time: No time limit but must be completed within the event period


*Running records must be submitted between December 31, 2020 (00:00:00 HKT) to January 17, 2021 (23:59:59 HKT)

Venue: Anywhere
Enrollment Fee per race: ·          Standard: HK$150 (per person)

·          livi bank discount: HK$80 (per person)

(livi bank account holders can enjoy the discount by simply entering their exclusive promotion code and the last six digits of their liviSave account number upon checkout; the promo code will be announced on livi website)

·          KKBOX discount: HK$120 (per person)

(KKBOX account holders can enjoy the discount by simply entering their exclusive promotion code upon checkout)

·          Group discount: HK$120 (per person)

Website: https://run-into.com/
Runner’s Pack: Upon enrolment, each participant will receive a runner’s pack (valued at HK$800), which includes a limited-edition RUN INTO 2021 souvenir t-shirt, an exclusive finisher medal, three MaskOn masks and discount vouchers from Casetify, Lane-eight etc.
Pick-up Date and Time: December 22, 2020 to January 15, 2021

Monday – Friday (11:00 – 21:00 HKT)

Excluding Saturday, Sundays and public holidays

Pick-up location: Organiser office:

Rm A01, 24/F, Gold King Industrial Building, 35-41 Tai Lin Pai Road, Kwai Chung, Hong Kong

* Delivery service is available (freight collect)


For further details, please visit the event page at https://run-into.com/.